Three generations.
One single goal.
The farm
The farm came into being in 1972 through the determination of Franco Nenci, when he officially registered his agricultural business.
An old-school venture, created to be useful to the community and to supply wine, oil and meat to the people of the town, and to his own family first of all.
The first vineyards, which he planted himself, stood right beside our house.
The first attempt at bottling wine came in the early 2000s, in very small quantities and with modest results in terms of sales.
The generational leap.
The generational leap left a real mark on the story of this farm.
In 2016, thanks to grandson Paolo, it jumped from farming 1.0 to farming 4.0, earning him the title of first "Contadino Digitale" in Italy, the first person to digitalise his own agricultural business.
The early results were remarkable, confirmed by the rise in bottles produced, by interviews in magazines and newspapers, and by invitations to speak at major Italian events on wine and farming.
Franc
Our super grandfather
The generational leap.
The generational leap has been an important impact in corporate history.
In 2016 from agriculture 1.0 the company was projected to agriculture 4.0 thanks to his nephew Paolo, managing to also place himself as the first Italian digital farmer, that is, the one who was the first to digitize his farm.
The first results are extraordinary, confirmed byIncrease in bottles produced and from interviews by magazines and newspapers and interventions requested by important Italian events on wine and agriculture in general
Come and see us
We always say: "Don't drink our wine, live it." Because tasting wine in the place where it is born, grows and matures is a completely different story.
Even more so when the person showing you around is the producer himself. We'll walk you through the vineyards where the grapes grow and into the cellar where they are pressed, telling you step by step, moment by moment, what a winemaker's life really looks like, so you become part of the story behind the products and the farm.
A proper dive into the life of a farmer, and by the end it will feel as though you'd been part of our family all along.
Come here to us
We always say "do not drink our wine, live it", because tasting the wines in the place where they are born, grow and refine is all aAnother story.
it is even more so if all this is presented to you by the manufacturer.
We will accompany you to the vineyards where theGrape grows, in the cellar where it is squeezed and we will tell you process after process, moment by moment the life of the winemaker, making you participate in the history of products andcompany.
A real dive into the life of the farmer and you will feel like you have always been part of our family!
We have 4 "O"
honest, operational, organized and hospitable
Over fifty years of history.
In everything we do, our mission is to create emotion.
We firmly believe that the finest experience is always the one you haven't had yet.
Our way of creating emotion is to give you the experience you've been waiting for, stepping into a small, hands-on world where family, sustainability and innovation have come together completely.
And yes... we happen to make rather good products too.
Our giant steps
The land gives nothing away for free.
In this family we’ve always known it: results only come when everyone plays their part.
Much like in nature. Bees pollinate, the wind scatters the seeds, the rain feeds the plants.
Nobody does it all alone, but without every single one of them nothing would grow.
That’s how we see our farm too.
If today we can collect awards and recognition, it’s thanks to my mother, who raised me with solid values and puts her share into this every single day.
To my brother, who has always done his best with real precision, bringing new ideas, and above all ideas that work.
To my father, who despite having another job is always the first to step in wherever he’s needed.
To my grandfather, who passed all of this on to me and left me a real diamond.
To my grandmother, who was his right hand, and sometimes his left as well.
And to my partner, who married this farm before she ever married me.
And to our customers too, who trust the process and the new vintages every day, and keep on believing in us.
Passione di Venere: second best rosé in Europe, Pink Rosé Festival 2020
Nenci extra virgin olive oil: World Excellence at the Agrinext Conference, Dubai 2024
Siena Chamber of Commerce 2024: award for dedication to work and economic development
Best Wine Stars 2025: an award for corporate sustainability and one for our hospitality projects
